For those of us who wear glasses, gone are the days of settling for chunky, uncomfortable frames. These days, eyeglasses are supposed to match your character without sacrificing their practicality or hijacking your style. When browsing through Warby Parker’s gallery, it is clear that Warby Parker knows that one frame does not actually fit all. Warby Parker is an online and brick-and-mortar retail provider of inexpensively priced prescription glasses, sunglasses, and eyeglass accessories. They have something for everyone, for every style. Whether you are seeking to change your look, get a pair for a special event, or just to find a new tried-and-true standby, Warby Parker has you covered. Warby Parker Marketing

Warby Parker Marketing

Warby Parker revolutionized the prescription eyewear industry by being the pioneering company to market prescription eyeglasses on the internet and ship them directly to your home. While many considered that an enormous leap, it paid off. The business sold approximately 20,000 pairs of eyeglasses on the internet during its 1st year of operations.

When it later opened up retail shops, Warby Parker also transformed the images of shopping for and wearing. Its shops aren’t dull and clinical. They’re sleek, chic, tastefully designed, and fabulous. They’re also packed with fashion-forward hipsters, who seem to be its most faithful buyers. Warby Parker will make you fail to remember that there once was a period when the public viewed eyeglasses as “nerdy”.

Warby Parker Marketing

Have a Peek at Warby Parker’s Top Ten Styles Available: Warby Parker Marketing

  1. Louise in Birch Tortoise 

These retro-inspired cat-eye glasses might remind you of your old Aunt Kathy – the one who sported the exact white cat-eyed eyeglasses with polka-dotted shift dresses during the early ’70s till she turned 90 – but in the best, most stylish way conceivable. If you desire a refined look, this shape is a fitting option. Warby Parker Marketing

Louise-Birch-Tortoise

  1. Eugene Narrow in Rose Crystal

Clear eyeglasses have been around quite a long time. People desire them because they seem virtually invisible from far away and complement a nice, minimalist look. The Eugene Narrow glasses are round and perfectly proportioned for tinier faces – if you don’t prefer your frames burying your face, this may be the perfect choice. The subtle rose shade offers them a little something extra.

Eugene-Narrow-Rose-Crystal

  1. Baker in Striped Sassafras

The Baker eyeglasses have a quintessential keyhole bridge with round lenses, and the Striped Sassafras tone is a modest way to freshen things up – ideal for achieving a more smart appearance.

Baker-Striped-Sassafras

  1. Percey in Striped Sassafras

The Percey may look much like the Baker at first sight. They’re both round, medium-width eyeglasses with keyhole bridges, and they both even come in Striped Sassafras – but it is the small aspects that make all the difference: The Percey’s lenses are more circular and its end pieces are not quite as sharp. These distinctions make the Percey a rather more chill option. Warby Parker Marketing

Percey-Striped-Sassafras

  1. Wilkie in Black Matte Eclipse

Known for flattering nearly any face, the Wilkie is a fantastic option for the everyday guy or girl who doesn’t want to fuss too much about style. The Black Matte Eclipse option of the glasses have a thin white edge wrapped around the front. Nothing too crazy – only a few extra fashion points.

Wilkie-Black-Matte-Eclipse

  1. Welty in Whiskey Tortoise

The Welty is a modern take on a classic shape. Made from premium cellulose acetate (like all of Warby Parker’s non-metal frames, the glasses have a curved browline and an notable keyhole bridge. Visualise Nancy Drew: the youth icon who made it cool to be a nerd. These eyeglasses are much bigger than others, but not so big that they dominate your face.

Welty-Whiskey-Tortoise

 

  1. Watts in Sugar Maple Fade

The Watts looks and feels simple. Accessories have the capacity to make or break an entire appearance: When it comes to our eyewear, we desire to supplement clothing, not detract or distract from them. These sleek glasses do precisely that.

Watts-Sugar-Maple-Fade

  1. Daisy in Jet Black

This pair’s style is ageless. The Daisy is an artful take on the traditional cat-eye with sloping browline and thin eyewires. Don them with a little black dress or pair them with a suit. These classic glasses will only add to your polished and modern style.

Daisy-Jet-Black

  1. Hardy in Striped Pacific

Blue is not a color you see all that often in eyeglasses, but considering the Hardy in Striped Pacific, you have to wonder why. It is a straightforward, rectangular frame, but this oceanic hue makes it pretty striking.

Hardy-Striped-Pacific

  1. Wilkie in Eastern Bluebird Fade

Yes, we are mentioning the Wilkie again! We just love it that much. The Eastern Bluebird Fade hue combines tortoise on top with a fashionable, translucent blue on the base. The contrast makes them feel modern, but the neutral colors keep the glasses compatible with more or less any ensemble. Warby Parker Marketing

Wilkie-Eastern-Bluebird-Fade

Warby Parker Marketing

Construction

The frames on Warby Parker eyeglasses are built with cellulose acetate, sourced from a family-owned Italian company. Its eyeglasses are assembled in China and built on the same production lines as almost all of its competitors, but because the company removes the middlemen, the costs are lower. After the raw materials are cut into face fronts using a high-tech CNC machine, it is tumbled with wood chips and hand-polished using a German wax compound. The eyeglasses are then gently assembled and pushed through a series of quality inspections. When you decide to purchase, a new pair is assembled just for you. Warby Parker custom-cuts and polishes the edges of the lenses, which have been treated with scratch-resistant and anti-reflective coatings. The eyeglasses always come with impact-resistant polycarbonate lenses which block 100% of UVA and UVB rays. After the eyeglasses are individually examined and aligned, they are packed up and ready for delivery right to your front door.

Warby-Parker-Construction

 

Lens Options

As well as providing the typical single-vision lenses, progressive lenses, non-prescription glasses and readers, Warby Parker sells two lens style choices. They are:

Clear – Well, not just clear – really clear. These normal lenses are for men and women who like completely uncolored vision inside and out.

Light-responsive – These lenses cleverly counteract ultraviolet rays. They change from completely clear indoors to dark grey outside, even on cloudy days.

Warby Parker provides polycarbonate lenses along with any optical order. They’re some of the most light and impact-resistant lenses; and they come with the purchase price of the frames!

Warby-Parker-Lens-Options

However, if you want a higher quality lens, you may opt from the following:

1.67 high-index lenses – These are perfect for people that have a strong prescription since they are up to 20% thinner than polycarbonate lenses, although they cost an extra $30.

1.74 high-index lenses – Being around 10% thinner than 1.67 high-index lenses, these lenses are suggested for all those who have an extremely strong prescription. They are priced at an additional $130.

Want a specific coating on your lenses? Not a problem.

Warby Parker offers these coatings with all lenses at no additional payment:

Scratch resistance – This shields your lenses from day to day wear and tear.

Anti-reflective – This coating relieves eye tension from reflections and reduces glare.

Superhydrophobic – These lenses fights off moisture to prevent smudging.

Concerning prescription sunglasses, Warby Parker provides all of the above and more! In addition to scratch resistance, they offer UV-protective lenses and polarization, which lessens glare from light beam reflection.

They also provide different lens design options, from gradient transitions to solid to flash mirrored.

 

Pricing

Warby Parker markets eyeglasses, sunglasses, and accessories on their website and in retail stores – at relatively low rates. Because the organization designs its glasses in-house, it’s equipped to offer all glasses “Beginning at $95, with prescription lenses.” It is also handy that assorted lens coatings are included in the purchase price of each pair of glasses. Certain lenses, such as thinner lenses for very strong prescriptions, go for a higher price.

The Maker Edition is currently the most costly design series on the site starting at $195. The least expensive collection is Spring 2018, which starts at $95. This means that the average pair of eyeglasses is $145 at present, which can be viewed as middle range in the market. Warby Parker Marketing

When it comes to sunglasses, the most costly design series are the Resort and Epigraph starting at $145. The least expensive design series is Quintessentials at $95, making the median price point around $120. Once again, this is considered mid-range and ideal for those who have a reasonable amount of disposable income.

Warby Parker Marketing

Shipping and Support Policy

Warby Parker gives free delivery and returns if you live in the United States or Canada.

They have a 30-day, no-questions-asked policy for all their glasses, as well as a 1-year warranty for all their lenses where they’ll replace your scratched lenses at no expense within the 1st twelve months.

The minimum shipping time is very reasonable at 5 business days for non-prescription sunglasses. The maximum time is a short wait for single-vision prescription sunglasses and progressive prescription eyeglasses at 10-12 business days.

Warby Parker has the best customer care on our opinion. Customer service representatives are friendly, attentive, and helpful as they answered all of our queries. You may reach the company by phone, email or live chat. The website is quite easy to navigate through as well. Warby Parker even has an order guide and FAQ section that will help you discover the ideal glasses to match your style.

Warby Parker Marketing

Home Try-on Service

One of the best aspects about Warby Parker is their “Home Try-On” service that really helps you to pick which frames will fit you.

Warby-Parker-Home-Tryon

All you need to do is select five pairs of glasses and they’ll be sent to you at no expense. Then try them out for 5 days and see which ones you want. Purchase your preferred eyeglasses on the website and you’ll be deliver a fresh new pair. Finally, after your 5 days are up, place your box in the mail with its prepaid return label.

 

Warby Parker Frames Quiz

If you need help picking some eyeglasses to try on, you should take the Warby Parker Frames Quiz. It only requires a couple of quick responses to find out which pair of great-looking eyeglasses will be the greatest pick for you. Warby Parker Marketing

 

Eco-friendly

Warby Parker prides themselves on being sustainable and eco-friendly in its operations. One of their primary missions as a organization is to actively work on reducing its harm on the Earth. The organization is a 100% carbon-neutral eyewear manufacturer. Additionally, Warby Parker actively works to reduce their effects on the environment by tracking the greenhouse gas emissions from their frame manufacturing, to shipping, office work, and warehousing. They’re making sure to offset their carbon accordingly.

 

Warby Parker Gives Back

Another factor which makes Warby Parker appealing to people is that they are very similar to TOMS Shoes, on the principle of buy a pair and give away a pair of eyeglasses. When a pair is bought they donate a pair to someone in need. They saw a need that people from around the world do not have access to see clearly, which is a wide scale matter. Warby Parker is trying to address this problem by aiding people access eyeglasses to be able to see.

Warby-Parker-Give-Back-Program

 

Final Thoughts Warby Parker Marketing

Warby Parker markets contemporary eyewear classified into special and fun collections for both men and women. Overall, the experience with Warby Parker was overwhelmingly great. The brand new eyeglasses are well-made and fit nicely, and the purchasing procedure was easy and enjoyable. If you’re searching for a brand new pair of eyeglasses or sunglasses, I suggest that you give Warby Parker a chance. For glasses wearers that are finding for a vast range of options in the trendiest designs and materials, and like the ability of being able to shop on the internet or in store, Warby Parker is the retailer for you. Warby Parker Marketing

 

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