For those people who wear glasses, gone are the days of settling for chunky, ill-fitting frames. Nowadays, glasses are expected to complement your identity without sacrificing its functionality or hijacking your flair. When browsing through Warby Parker’s gallery, it’s evident that Warby Parker recognizes that 1 frame doesn’t in fact fit all. Warby Parker is an online and brick-and-mortar retail supplier of affordably priced prescription glasses, sunglasses, and eyeglass accessories. They offer something for everyone, for every style. Whether you’re seeking to revamp your style, pick up a pair for a special event, or just to get a new tried-and-true standby, Warby Parker has got you covered. Warby Parker Business Model

Warby Parker Business Model

Warby Parker revolutionized the prescription eyeglass business by being the first company to provide prescription glasses on the internet and ship them directly to your front door. While many considered that a massive leap, it succeeded. The business sold around 20,000 pairs of glasses on the internet on its first year of operations.

When it later rolled out retail shops, Warby Parker also revolutionized the images of shopping for and wearing. Its stores aren’t boring and clinical. They are sleek, attractive, well decorated, and pleasant. They are also filled with fashion-forward hipsters, who appear to be its most devout shoppers. Warby Parker will make you forget that there once was a chapter when people viewed glasses as “nerdy”.

Warby Parker Business Model

Have a Look at Warby Parker’s Top 10 Glasses Available: Warby Parker Business Model

  1. Louise in Birch Tortoise 

These retro-inspired cat-eye glasses may remind you of your old Aunt Kathy – the one who wore the exact white cat-eyed glasses with polka-dotted shift dresses from the early ’70s till she turned 90 – but in the best, most fabulous way achievable. If you like a refined look, this shape is a excellent choice. Warby Parker Business Model

Louise-Birch-Tortoise

  1. Eugene Narrow in Rose Crystal

Clear eyeglasses have been around quite a long time. People love them because they seem to be just about invisible from far away and go with a nice, clean style. The Eugene Narrow eyeglasses are round and perfectly proportioned for smaller faces – if you don’t like your frames covering your face, this might be an excellent choice. The modest pink color offers them a little something extra.

Eugene-Narrow-Rose-Crystal

  1. Baker in Striped Sassafras

The Baker glasses have a classic keyhole bridge with round lenses, and the Striped Sassafras hue is a subtle way to liven things up – perfect for achieving a very sleek appearance.

Baker-Striped-Sassafras

  1. Percey in Striped Sassafras

The Percey may seem much like the Baker at first glance. They’re both round, medium-width glasses with keyhole bridges, and they both come in Striped Sassafras – but it is the little details that make all the difference: The Percey’s lenses are more curved and its end bits are not quite as pointed. These differences make the Percey a slightly more easygoing alternative. Warby Parker Business Model

Percey-Striped-Sassafras

  1. Wilkie in Black Matte Eclipse

Known for flattering almost any face shape, the Wilkie is a perfect alternative for the everyday guy or girl who does not want to fuss too much about fashion. The Black Matte Eclipse style of these eyeglasses have a thin white edge wrapped around the front. Nothing too crazy – just a couple extra fashion points.

Wilkie-Black-Matte-Eclipse

  1. Welty in Whiskey Tortoise

The Welty is a modern variation on a classic form. Made from top cellulose acetate (like all of Warby Parker’s non-metal frames, the glasses have a curved browline and an notable keyhole bridge. Imagine Nancy Drew: the youth figure who made it cool to be a nerd. These glasses are much larger than others, but not so large that they dominate your face.

Welty-Whiskey-Tortoise

 

  1. Watts in Sugar Maple Fade

The Watts feels and looks carefree. Accessories have the capacity to make or break a whole appearance: When it comes to our eyeglasses, we prefer to complement clothing, not detract or distract from them. These sleek eyeglasses do exactly that.

Watts-Sugar-Maple-Fade

  1. Daisy in Jet Black

This pair’s design is timeless. The Daisy is an clever spin on the traditional cat-eye with sloping browline and thin eyewires. Wear them with a little black dress or pair them with a business suit. These ageless eyeglasses will only heighten your refined and contemporary style.

Daisy-Jet-Black

  1. Hardy in Striped Pacific

Blue is not a color you see all that often in glasses, but looking at the Hardy in Striped Pacific, you need to wonder why. It is a simple, rectangular frame, but this oceanic colour makes it quite impressive.

Hardy-Striped-Pacific

  1. Wilkie in Eastern Bluebird Fade

Yes, we’re repeating the Wilkie! We just like it that much. The Eastern Bluebird Fade colour makes use of tortoise on top with a trendy, translucent blue on the base. The distinction makes them feel modern, but the neutral tones keep the eyeglasses compatible with almost any ensemble. Warby Parker Business Model

Wilkie-Eastern-Bluebird-Fade

Warby Parker Business Model

Construction

The frames on Warby Parker eyeglasses are manufactured with cellulose acetate, sourced from a family-owned Italian company. Its glasses are manufactured in China and crafted on the same production lines as almost all of its competitors, but since the company eliminates the middlemen, the prices are lower. After the raw materials are trimmed into face fronts using a high-tech CNC machine, it’s tumbled with wood chips and polished by hand using a German wax. The eyeglasses are then carefully put together and sent through a series of quality inspections. When you order, a new set is assembled just for you. Warby Parker polishes and custom-cuts the edges of your lenses, which have been treated with anti-reflective and scratch-resistant material. The glasses always come with impact-resistant polycarbonate lenses that block 100% of UVA and UVB rays. After the glasses are individually examined and aligned, they are packaged up and ready for delivery right to your front door.

Warby-Parker-Construction

 

Lens Options

As well as having the typical single-vision lenses, progressive lenses, non-prescription eyeglasses and readers, Warby Parker offers 2 lens design options. These are:

Clear – Well, not just clear – crystal clear. These normal lenses are for men and women who want completely uncolored vision inside and out.

Light-responsive – These lenses cleverly counteract UV rays. They transition from absolutely clear indoors to dark grey outside, even on cloudy days.

Warby Parker includes polycarbonate lenses along with any optical purchase. They’re some of the most light and impact-resistant lenses; and they come with the price of the frames!

Warby-Parker-Lens-Options

But if you want a higher quality lens, you can pick from the following:

1.67 high-index lenses – These are perfect for people that have a strong prescription since they are up to 20% slimmer than polycarbonate lenses, however, they cost an extra $30.

1.74 high-index lenses – Being around 10% slimmer than 1.67 high-index lenses, these lenses are recommended for those who have an exceptionally strong prescription. They are priced at an extra $130.

Want a special coating on your lenses? No problem.

Warby Parker provides these coatings with all lenses at no additional payment:

Scratch resistance – This guards your lenses from everyday wear and tear.

Anti-reflective – This coating alleviates eye strain caused by reflections and reduces glare.

Superhydrophobic – These lenses repel moisture to help prevent smudging.

Concerning prescription sunglasses, Warby Parker offers all of the above and more! In addition to scratch resistance, they offer polarization and UV-protected lenses, which minimizes glare from light beam reflection.

They also offer different lens design alternatives, from gradient transitions to solid to flash mirrored.

 

Pricing

Warby Parker sells eyeglasses, sunglasses, and accessories on the internet and in retail stores – at relatively low rates. Because the company designs its eyeglasses in-house, it is equipped to sell all eyeglasses “Starting at $95, with prescription lenses.” Additionally, it is awesome that different lens coatings are included in the purchase price of each pair of glasses. Some lenses, such as slimmer lenses for very strong prescriptions, are more expensive.

The Maker Edition is presently the most expensive collection on the website being $195. The most affordable collection is Spring 2018, which starts at $95. This means that the standard pair of frames is $145 at present, which is classed as mid-range on the market. Warby Parker Business Model

When it comes to sunglasses, the priciest collections are the Epigraph and Resort beginning at $145. The most inexpensive design series is Quintessentials at $95, making the average price point around $120. Once more, this is deemed mid-range and ideal for people who have a reasonable number of disposable income.

Warby Parker Business Model

Shipping and Support Policy

Warby Parker provides free delivery and returns if you reside in the US or Canada.

They have a 30-day, no-questions-asked coverage for all their eyeglasses, as well as a 1-year warranty for all their lenses where they’ll replace the scratched lenses at no expense over the first 12 months.

The minimum delivery time is very reasonable at 5 business days for non-prescription sunglasses. The maximum time is a short wait for single-vision prescription sunglasses and progressive prescription eyeglasses at 10-12 business days.

This organization has the best customer service on our opinion. Customer support representatives are friendly, attentive, and helpful as they answered all our inquiries. You can reach the organization by phone, email or live chat. The site is quite easy to navigate as well. The site even has an FAQ section and order guide to help you find the best frames to match your preference.

Warby Parker Business Model

Home Try-on Service

One of the coolest things about Warby Parker is their “Home Try-On” service that actually aids you to decide which eyeglasses will match you.

Warby-Parker-Home-Tryon

All you need to do is select 5 pairs of glasses and they’ll be delivered to you at no cost. Then try them out for 5 days and find which ones you want. Purchase your chosen eyeglasses online and you will be given a fresh new set. Lastly, after your 5 days are up, place the box in the mail with its prepaid return tag.

 

Warby Parker Frames Quiz

If you need assistance picking some glasses to try on, you can take the Warby Parker Frames Quiz. It only requires a few quick questions to ascertain which pair of eyeglasses will be the ultimate match for you. Warby Parker Business Model

 

Eco-friendly

Warby Parker prides themselves on being sustainable and eco-friendly in its business. One of their main principles as a organization is to actively work on decreasing its impact on the Earth. The organization is a 100% carbon-neutral eyewear brand. Also, Warby Parker proactively works to reduce their impact on the ecosystem by mapping out the greenhouse gas emissions from their frame production, to transport, office work, and warehousing. They’re making sure to offset their carbon so.

 

Warby Parker Gives Back

Another factor that makes Warby Parker alluring to customers is that they are very similar to TOMS Shoes, on the principle of purchase a pair and donate a pair of eyeglasses. When a pair is bought they give away a set to someone in need. They found a need that people from around the world do not have the opportunity to see clearly, which is a wide scale issue. Warby Parker is trying to address this problem by aiding people gain access to eyeglasses to have the ability to see.

Warby-Parker-Give-Back-Program

 

Final Thoughts Warby Parker Business Model

Warby Parker sells stylish eyewear categorized into fun and unique collections for both men and women. Overall, the experience with Warby Parker has been overwhelmingly great. The new eyeglasses are well-made and fit nicely, and the purchasing process was easy and enjoyable. If you are searching for a brand new pair of glasses or sunglasses, I advise that you give Warby Parker a chance. For glasses wearers who are searching for a vast range of alternatives from the coolest designs and materials, and like the option of being able to shop on the internet or in store, Warby Parker is the retailer for you. Warby Parker Business Model

 

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